About us

WELCOME, BEAUTY! ✨

In every thread that crosses, in every fabric that transforms, there is a memory, a care, an emotion. Sewing is not just a technique: it's a silent language that embraces, protects, and beautifies. Here, pieces made with soul are born, designed to accompany you with strength, subtlety, and character. Because when something is made with love, it shows... it is felt... and it lasts.

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JOCANA by Ana Gabriela is born from the soul of a woman who deeply believes in the power of dressing with intention .

Each garment is an act of love: designed and crafted to enhance the beauty, strength, and unique identity of each woman. In every stitch, we weave stories of authenticity, confidence, and empowerment.

We are a Colombian brand that creates exclusive, personalized and custom-made pieces , with dedication and detail, from Ibagué to the world .

Here we don't just make clothes. We connect with your essence and transform it into a garment that speaks for you.
Thank you for dressing with purpose. Welcome to JOCANA.

Our essence!

✨Mission & Vision ✨

JOCANA is born from the heart of a woman who dreams of transforming the world, one piece at a time. We believe in the power of dressing with intention, of wearing pieces that not only beautify the body but also honor the story, strength, and authenticity of every woman.

Each design is created with love and attention to detail in Ibagué, Colombia , not only to enhance your unique beauty, but also to build a larger purpose: providing opportunities for women who have experienced violence, especially economic violence . We know that many women have lost their financial autonomy, which sometimes forces them to return to their abusers. At JOCANA, we believe that decent work and financial independence are true paths to freedom.

🌷 Today, a percentage of every sale goes to a foundation that supports women victims of violence. With constant work, we dream of growing this contribution, becoming a platform for training and decent employment in sewing for women in need.

We dream of dressing women around the world who believe in their power, while weaving real support networks. At JOCANA , each garment is a statement of strength, style, and hope. We design with you and for you, because we know that when a woman shines, she transforms everything around her .

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🌸 MEET GABY!

Gaby is a 24-year-old lawyer, an empirical designer, a dreamer, and a deeply convinced believer that fashion can be a tool for personal and social transformation. She founded JOCANA in 2020, in the midst of the pandemic, with the intention of dressing unique, empowered, and authentic women, but also with a larger purpose: to create a brand with soul, capable of transforming lives through dignified work.

Although her professional training began in law, over time she realized her path lay elsewhere. It was this personal and professional search that led her to her own venture, and today she continues to strengthen her vision through studies in business management, hoping to see her project grow solidly, consistently, and with real impact.

Each design created carries an intention, a story and a hope.
Thank you for believing in this vision and being a part of it. 💖